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Discover the 5 Kinds of Mortgage Leads

In the search for the best mortgage lead provider, you’re going to discover that there are actually several different kinds of mortgage leads. In our research, we discovered that there were 5 different kind of mortgage leads; none of them being necessarily better than the others by themselves, however it could be said that a person might have a preference for a particular type of lead.

The first and one of the most common types of mortgage leads are the telemarketing generated mortgage leads. These are leads created via a team of telemarketers calling potential customers regarding a mortgage loan. There are actually two variations of the telemarketing lead; a live transfer of the potential client when they are on the phone and the transference of the caller’s information after they have been reached.

Another one of the 5 kinds of mortgage leads are those generated by direct mail. Typically companies send out mailings to targeted potential clients and when these clients respond (either by phone or internet) then these are considered leads generated by direct mail. In addition to letter, postcards are often used for direct mail campaigns as well.

The third type of the 5 kinds of mortgage leads are the ones that can be generated by either radio or television; which we’ll lump both into a ‘broadcast’ group. Running radio ads or television ads used to be considered one of the only (if not the main) ways to advertise. In today’s market place there are many companies that run successful marketing campaigns that don’t advertise on either radio or television. Needless to say, running a commercial on either medium can get prospects to call or visit a website where they submit their information.

The fourth type of the 5 kinds of mortgage leads is generated via affiliate partners. This would be a sort of ‘business referral’ where companies who generate other traffic or maybe specialize in another type of lead can generate mortgage leads based on their existing traffic. The company would then sell these leads as they rarely provide the service in which they advertise on their platform.

Lastly, and arguably the fastest growing type of the 5 kinds of mortgage leads are the ones generated online. The internet has become a tremendous resource for companies to generate business. From paid advertising, to search engine marketing and search engine optimization to online video advertising, websites, and social media there are tons of ways that companies can and do generate mortgage leads online.

Now that you know about the 5 different types of mortgage leads, we hope that you feel a little better educated about mortgage leads in general. In our experience there isn’t any one type of lead that stands out from the others as far as the ‘best’ lead is concerned. Additionally, keep in mind that among the 5 different types of mortgage leads there are differences that each lead type can experience. An example of this would be exclusive leads versus non-exclusive leads. You should have at minimum this choice when selecting what kind of lead you would like, and if you’d like more information about exclusive mortgage leads versus non-exclusive mortgage leads feel free to read all about it in another one of our article.

Thanks for reading and come back soon for more information about mortgages, mortgage leads, and everything in between.

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