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Increasing Your Monthly Loan Production

If you’re a new or even an experience loan officer and you’re looking to increase your monthly loan production, there are few methods that work as quickly or effectively as purchasing mortgage leads. For years the mortgage industry has had vendors working to supply loan officers with good quality mortgage leads for those seeking to increase their monthly loan volume.

Purchasing leads from a quality lead provider can help improve your monthly loan production in two ways. The first way leads can improve your production is pretty self-explanatory. Your monthly loan production will most certainly increase if you close an additional deal or two from a purchased lead resource. For most loan officers, this is how they calculate their ROI on the lead buying process; but in all fairness it’s a bit unfair to the lead companies. Once you close a lead, you’ll have generated some income from your initial investment on the lead purchase. Chances are, however, that there will be at least two if not three other ways you can and might generate business from the lead purchase.

Most loan officers have a follow up system for both closed business and unclosed business. If you are planning a career as a loan officer and you don’t have a follow up system in place already, there’s a good chance that you’re missing out on business. As we just talked about, buying online leads increases your monthly loan production right away with any closed business you get from the leads. The leads that you might not get business from right away are all leads that should go into your follow up system. This would include any email, newsletter, direct mail, or telephone follow up campaigns. From this batch of clients, you can plan of finding more business over the next six months or possibly sooner depending on your follow up methods and quantity of leads you purchased.

Another method of increasing your monthly loan production from buying online leads is to work the leads for referrals. Again, most loan officers have included in their follow up methods an easy and direct way for clients or potential clients to refer business to them. Additionally, it’s not uncommon to have some sort of reward or incentive for clients to refer business to you. This is the third way you can increase your monthly loan volume with online leads.

Lastly, many loan officers will receive repeat business and this is yet another way you can increase your monthly loan production from the purchase of online leads. Repeat business typically takes longer before it generates money for you, but if you were to add 3-5 clients that were going to give you repeat business every month; in a very short amount of time you would be able to sustain a great level of income from repeat business alone.

In conclusion, buying online mortgage leads is a great way to increase your monthly loan production; both in the immediate future and distant future. Make sure you calculate the long term benefits in your ROI calculations; you’ll find that making the purchase is smarter than you first thought.

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Mortgage Articles

  • Getting The Most From Internet Mortgage Leads Wed, 21 Mar 2012

    Once you’ve reached a decision that you are interested in purchasing Internet mortgage leads, making sure you get the most out of your money should be one of your top priorities.  In order to maximize your money, it is important to understand a few basics about internet mortgage leads. From our experience, there are usually just five sources of where internet mortgage leads are generated:


    • Email marketing
    • Pay Per Click Advertising
    • Search Engine Optimization and Search Engine Marketing
    • Newsletters – Website Advertising – Banners
    • Affiliate Programs

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  • The Sneaky Truth Behind Mortgage Leads Sat, 10 Mar 2012

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  • Tricks to Maximizing Your Mortgage Leads Wed, 29 Feb 2012

    No matter what the state of the economy or the industry, trying to get the most out of your money or investment is always a wise idea and smart business move. If you’re looking for ways to maximize your mortgage leads then you’ve come to the right place. In this short article we will cover just a few ways that you can maximize your mortgage leads and make the most out of you investment.

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  • How to Buy the Best Mortgage Leads Sat, 25 Feb 2012

    When it comes to buying the best mortgage leads there are a few key tips you should know to help ensure that you buy the best mortgage leads available. When you decide that you want to buy mortgage leads, you might as well decide on buying the best mortgage leads that you can. Focusing on buying the best mortgage leads is going to make the buying process easier, give you a higher quality lead, and help you maximize your investment and get the highest return possible.

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  • Triple Your Income with Mortgage Leads Wed, 8 Feb 2012

    If you’re like the rest of the mortgage community, finding ways to increase you income doesn’t just sound like a good idea; it’s more along the lines of a necessity! With the wide range of changes the mortgage industry has experienced over the past several years, discovering new and reliable methods to increase profits and sustain revenue is like finding water in a desert. The good news is that if you’re a loan officer looking to build your book of business and/or loan pipeline, this article is going to help.

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  • Exclusive Versus Non Exclusive Leads Wed, 1 Feb 2012

    When it comes down to purchasing online mortgage leads, there is a lot of information to consider. One of the most common questions asked is in regards to purchasing exclusive mortgage leads versus non-exclusive mortgage leads.  In this article we will take you through the pros and cons of purchasing both exclusive mortgage leads and non-exclusive mortgage leads and hopefully this information will help you make the best decision for your situation. We would like to start out with the understanding that neither of these options are inherently bad or negative. Both exclusive mortgage leads and non-exclusive mortgage leads have advantages and disadvantages of being purchased.

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  • Increasing Your Monthly Loan Production Sun, 22 Jan 2012

    If you’re a new or even an experience loan officer and you’re looking to increase your monthly loan production, there are few methods that work as quickly or effectively as purchasing mortgage leads. For years the mortgage industry has had vendors working to supply loan officers with good quality mortgage leads for those seeking to increase their monthly loan volume.

    Continue Reading…
  • Discover the 5 Kinds of Mortgage Leads Sun, 1 Jan 2012

    In the search for the best mortgage lead provider, you’re going to discover that there are actually several different kinds of mortgage leads. In our research, we discovered that there were 5 different kind of mortgage leads; none of them being necessarily better than the others by themselves, however it could be said that a person might have a preference for a particular type of lead.

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  • How to Find an Outstanding Mortgage Lead Provider Fri, 2 Dec 2011

    If you're searching for outstanding mortgage leads but don't realize how to locate the best company, this article is for you.
    There's 100s of organizations selling mortgage potential customers, so when you decide that you need to buy some make sure that you're working with a provider which offers good quality leads that you can profit from.

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  • Hottest Mortgage Leads on the Market Fri, 25 Nov 2011

    Are you a loan officer looking for the hottest mortgage leads on the market? Well, we have some important information on how you can find out if your lead provider is giving you the hottest mortgage leads on the market or if they’re leaving you high and dry compared to the competition.

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