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The Sneaky Truth Behind Mortgage Leads

Are you one of the thousands of loan officers considering buying mortgage leads buy aren’t sure yet? We’re going to give you the scoop on the sneaky truth behind mortgage leads and arm you with information that will help guide you in your search for answers.

Are Mortgage Leads a Scam?
Absolutely not! There are many reputable companies that provide a very real and quality product (mortgage lead) for loan officers. That being said, not every company is the same and not everyone selling leads has the same level of ethics or integrity. There are lead companies in the market place today that might not be providing a quality product so you’re going to have to do your due diligence when selecting a lead provider.

How Are The Mortgage Leads Generated?
There are many ways that a company can generate mortgage leads, and again this will differ from company to company. Some lead generating companies will use several of these techniques in their lead generation. The most popular methods are:

  • Affiliate Program
  • Newsletters – Website Advertising – Banners
  • Search Engine Optimization and Search Engine Marketing
  • Pay Per Click Advertising
  • Email Marketing
  • Affiliate Programs

What’s the difference from one lead company to another?
Just like in any industry that has many providers of a good or service, the same is true for the mortgage industry. There are some lead providers that are wonderful companies; providing great service, a good product, and keep a long list of satisfied customers. There are other less reputable companies that only care about generating a profit, and it’s usually pretty easy to distinguish one from another.

What’s the deal with exclusive leads versus non-exclusive leads?
Loan officers around the country are all in need of different kinds of leads. Some need refinance leads where as others need purchase leads. Some need specific credit criteria where as some loan officers are more flexible. The same is true with the exclusivity of the leads. Loan officers that want leads to be exclusive are usually in a position where they can (or are willing) to pay more money per lead. Other loan officers will be merely supplementing their pipeline with purchased leads so exclusivity isn’t as important.

How do I know if buying mortgage leads is right for me?
There can be several ways the buying mortgage leads can help a loan officer. First, buying mortgage leads can help increase the loan officers number of closed deals in a short time frame. This might help the loan officer meet another tier of commission, help earn a bonus, or just get them some more income in the near future. Secondly, purchasing mortgage leads can help a loan officer increase their follow up pipeline. These are leads that are likely to payoff in the medium to long term though a series of follow up efforts. Usually the leads in this category are non-exclusive leads and fairly cheap. Lastly, working with online mortgage leads always leaves the open possibility to generate repeat and/or referral business. This business is ideal over the longer term for any loan officer as it’s consistent reliable business usually with clients that know and like you.

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Mortgage Articles

  • Getting The Most From Internet Mortgage Leads Wed, 21 Mar 2012

    Once you’ve reached a decision that you are interested in purchasing Internet mortgage leads, making sure you get the most out of your money should be one of your top priorities.  In order to maximize your money, it is important to understand a few basics about internet mortgage leads. From our experience, there are usually just five sources of where internet mortgage leads are generated:


    • Email marketing
    • Pay Per Click Advertising
    • Search Engine Optimization and Search Engine Marketing
    • Newsletters – Website Advertising – Banners
    • Affiliate Programs

    Continue Reading…
  • The Sneaky Truth Behind Mortgage Leads Sat, 10 Mar 2012

    Are you one of the thousands of loan officers considering buying mortgage leads buy aren’t sure yet? We’re going to give you the scoop on the sneaky truth behind mortgage leads and arm you with information that will help guide you in your search for answers.

    Continue Reading…
  • Tricks to Maximizing Your Mortgage Leads Wed, 29 Feb 2012

    No matter what the state of the economy or the industry, trying to get the most out of your money or investment is always a wise idea and smart business move. If you’re looking for ways to maximize your mortgage leads then you’ve come to the right place. In this short article we will cover just a few ways that you can maximize your mortgage leads and make the most out of you investment.

    Continue Reading…
  • How to Buy the Best Mortgage Leads Sat, 25 Feb 2012

    When it comes to buying the best mortgage leads there are a few key tips you should know to help ensure that you buy the best mortgage leads available. When you decide that you want to buy mortgage leads, you might as well decide on buying the best mortgage leads that you can. Focusing on buying the best mortgage leads is going to make the buying process easier, give you a higher quality lead, and help you maximize your investment and get the highest return possible.

    Continue Reading…
  • Triple Your Income with Mortgage Leads Wed, 8 Feb 2012

    If you’re like the rest of the mortgage community, finding ways to increase you income doesn’t just sound like a good idea; it’s more along the lines of a necessity! With the wide range of changes the mortgage industry has experienced over the past several years, discovering new and reliable methods to increase profits and sustain revenue is like finding water in a desert. The good news is that if you’re a loan officer looking to build your book of business and/or loan pipeline, this article is going to help.

    Continue Reading…
  • Exclusive Versus Non Exclusive Leads Wed, 1 Feb 2012

    When it comes down to purchasing online mortgage leads, there is a lot of information to consider. One of the most common questions asked is in regards to purchasing exclusive mortgage leads versus non-exclusive mortgage leads.  In this article we will take you through the pros and cons of purchasing both exclusive mortgage leads and non-exclusive mortgage leads and hopefully this information will help you make the best decision for your situation. We would like to start out with the understanding that neither of these options are inherently bad or negative. Both exclusive mortgage leads and non-exclusive mortgage leads have advantages and disadvantages of being purchased.

    Continue Reading…
  • Increasing Your Monthly Loan Production Sun, 22 Jan 2012

    If you’re a new or even an experience loan officer and you’re looking to increase your monthly loan production, there are few methods that work as quickly or effectively as purchasing mortgage leads. For years the mortgage industry has had vendors working to supply loan officers with good quality mortgage leads for those seeking to increase their monthly loan volume.

    Continue Reading…
  • Discover the 5 Kinds of Mortgage Leads Sun, 1 Jan 2012

    In the search for the best mortgage lead provider, you’re going to discover that there are actually several different kinds of mortgage leads. In our research, we discovered that there were 5 different kind of mortgage leads; none of them being necessarily better than the others by themselves, however it could be said that a person might have a preference for a particular type of lead.

    Continue Reading…
  • How to Find an Outstanding Mortgage Lead Provider Fri, 2 Dec 2011

    If you're searching for outstanding mortgage leads but don't realize how to locate the best company, this article is for you.
    There's 100s of organizations selling mortgage potential customers, so when you decide that you need to buy some make sure that you're working with a provider which offers good quality leads that you can profit from.

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  • Hottest Mortgage Leads on the Market Fri, 25 Nov 2011

    Are you a loan officer looking for the hottest mortgage leads on the market? Well, we have some important information on how you can find out if your lead provider is giving you the hottest mortgage leads on the market or if they’re leaving you high and dry compared to the competition.

    Continue Reading…