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Triple Your Income with Mortgage Leads
If you’re like the rest of the mortgage community, finding ways to increase you income doesn’t just sound like a good idea; it’s more along the lines of a necessity! With the wide range of changes the mortgage industry has experienced over the past several years, discovering new and reliable methods to increase profits and sustain revenue is like finding water in a desert. The good news is that if you’re a loan officer looking to build your book of business and/or loan pipeline, this article is going to help.
It’s no secret that buying mortgage leads is a way to augment your loan pipeline, and to be honest it’s been done for longer than some have even been in the business. The truth is that you can triple your income with mortgage leads if you use them properly and follow some very basic and simple advice.
The very first way that you’re going to triple you income with mortgage leads is to close some business with the leads that you purchase from the vendor. Yes, we know it seems like a pretty obvious thing of us to say, but realize that there is some really valid truth behind it. Work the leads; make every effort to close some kind of business. Closing loans from the leads that you purchase from the vendor is the short term or immediate ROI that you can and will experience from lead purchasing. While we understand that if you didn’t do your homework well enough and ended up purchasing leads from a company that didn’t provide you with good and quality leads, closing one might be difficult if not near impossible. If you’re unable to close loans off the initial purchase of the leads, there are two other ways that you can still generate more income for yourself so don’t despair.
One a side note, if you’ve found yourself in a situation where it looks like you are not going to close any business from purchasing leads (and we’re not just talking about one or two) then there are a few things we recommend you do. First, contact the lead provider, and speak with them about your situation. The key is SPEAK, emails will probably not serve you as well. Try to negotiate with the lead provider to perhaps supply you some additional leads in light of your poor results. In addition to this effort, make sure that on the leads you did purchase you make every attempt to at least reach and make contact with as many of the leads as possible. Making contact and speaking with these potential clients might not yield you a deal right away, but your chances of earning their business increases substantially if you can at least make contact with them.
The second method that you’re going to need to employ if you want to triple you income with mortgage leads is that you’re going to have to put all the leads in which you were able to make contact in your follow up system. It’s important to your long term success as a loan officer to have a follow up system already set up for clients that you have done business with and clients that you have spoken to but were not able to do business with at that time. Follow up with these potential customers at regular intervals will provide you with business in the future; provided you use good and consistent methods to stay in touch with the clients.
The third method in tripling your income with mortgage leads is to have a system set up for referrals and repeat business. Many successful loan officers have a referral process that might even offer incentives or rewards for referral business. If you manage to purchase a mortgage lead and close a loan; and then through follow up the same lead provides you with a referral of a friend or family member that needs a loan; and in the distant future the same client refinances or uses you again for another loan … you’ve just tripled your income with mortgage leads! It’s possible that the friend/referral also refers you someone or chooses to do repeat business in which case you would have quadrupled your business.
Mortgage leads are serious business, and if you’re not using them to increase your income you’re missing out on a substantial part of your income.
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Mortgage Articles
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Getting The Most From Internet Mortgage Leads Wed, 21 Mar 2012
Once you’ve reached a decision that you are interested in purchasing Internet mortgage leads, making sure you get the most out of your money should be one of your top priorities. In order to maximize your money, it is important to understand a few basics about internet mortgage leads. From our experience, there are usually just five sources of where internet mortgage leads are generated:
- Email marketing
- Pay Per Click Advertising
- Search Engine Optimization and Search Engine Marketing
- Newsletters – Website Advertising – Banners
- Affiliate Programs
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The Sneaky Truth Behind Mortgage Leads Sat, 10 Mar 2012
Are you one of the thousands of loan officers considering buying mortgage leads buy aren’t sure yet? We’re going to give you the scoop on the sneaky truth behind mortgage leads and arm you with information that will help guide you in your search for answers.
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Tricks to Maximizing Your Mortgage Leads Wed, 29 Feb 2012
No matter what the state of the economy or the industry, trying to get the most out of your money or investment is always a wise idea and smart business move. If you’re looking for ways to maximize your mortgage leads then you’ve come to the right place. In this short article we will cover just a few ways that you can maximize your mortgage leads and make the most out of you investment.
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How to Buy the Best Mortgage Leads Sat, 25 Feb 2012
When it comes to buying the best mortgage leads there are a few key tips you should know to help ensure that you buy the best mortgage leads available. When you decide that you want to buy mortgage leads, you might as well decide on buying the best mortgage leads that you can. Focusing on buying the best mortgage leads is going to make the buying process easier, give you a higher quality lead, and help you maximize your investment and get the highest return possible.
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Triple Your Income with Mortgage Leads Wed, 8 Feb 2012
If you’re like the rest of the mortgage community, finding ways to increase you income doesn’t just sound like a good idea; it’s more along the lines of a necessity! With the wide range of changes the mortgage industry has experienced over the past several years, discovering new and reliable methods to increase profits and sustain revenue is like finding water in a desert. The good news is that if you’re a loan officer looking to build your book of business and/or loan pipeline, this article is going to help.
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Exclusive Versus Non Exclusive Leads Wed, 1 Feb 2012
When it comes down to purchasing online mortgage leads, there is a lot of information to consider. One of the most common questions asked is in regards to purchasing exclusive mortgage leads versus non-exclusive mortgage leads. In this article we will take you through the pros and cons of purchasing both exclusive mortgage leads and non-exclusive mortgage leads and hopefully this information will help you make the best decision for your situation. We would like to start out with the understanding that neither of these options are inherently bad or negative. Both exclusive mortgage leads and non-exclusive mortgage leads have advantages and disadvantages of being purchased.
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Increasing Your Monthly Loan Production Sun, 22 Jan 2012
If you’re a new or even an experience loan officer and you’re looking to increase your monthly loan production, there are few methods that work as quickly or effectively as purchasing mortgage leads. For years the mortgage industry has had vendors working to supply loan officers with good quality mortgage leads for those seeking to increase their monthly loan volume.
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Discover the 5 Kinds of Mortgage Leads Sun, 1 Jan 2012
In the search for the best mortgage lead provider, you’re going to discover that there are actually several different kinds of mortgage leads. In our research, we discovered that there were 5 different kind of mortgage leads; none of them being necessarily better than the others by themselves, however it could be said that a person might have a preference for a particular type of lead.
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How to Find an Outstanding Mortgage Lead Provider Fri, 2 Dec 2011
If you're searching for outstanding mortgage leads but don't realize how to locate the best company, this article is for you.
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There's 100s of organizations selling mortgage potential customers, so when you decide that you need to buy some make sure that you're working with a provider which offers good quality leads that you can profit from. -
Hottest Mortgage Leads on the Market Fri, 25 Nov 2011
Are you a loan officer looking for the hottest mortgage leads on the market? Well, we have some important information on how you can find out if your lead provider is giving you the hottest mortgage leads on the market or if they’re leaving you high and dry compared to the competition.
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